Search the site
March 16, 2012
Stay Connected: LinkedIn Twitter

Home » CSR

Climate Science is Useless (to Business): Time to send scientists to b-school & business leaders back to science class

Kyoto. Montreal. Durban. Rio.Venerable cities all, but, with the exception of Rio (only because it hasn’t happened yet), each is also synonymous with failure. Failure to get consensus on the future of the environment and sustainable development.
 
But why? When I speak with individual business and government leaders a broad consensus exists on the need for action. The barrier seems to be politics. So let’s by-pass the politics. To do that, though, we need a different kind of collective-action—one based on science and grounded in data.
 
The problem with science is that it’s mostly aimed at scientists. The “big science” coming out of scientific academies and institutions is aimed either at other scientists or at the big multi-national conferences. Let’s flip that on its head.
Read More...

Where CSR Fits On The Board's Agenda

According to the National Association of Corporate Directors (NACD) 2011 Public Company Governance Survey, when asked to name the top three issues for the board,only 1.5% of corporate directors picked “Corporate Social Responsibility” among the highest priorities for the board in 2011.

 
But what counts as corporate responsibility (CR) and when and how should boards and CEOs take an interest in it?  Read more...
Read More...

Do Corporate Responsibility “Best Practices” Really Exist?

In short, no. 
 
Although there are a growing number of examples of “successful practices”. More often than not, companies are still sorting out what CR really means for them. While companies have an important role to play in tackling some of our most pressing challenges, each company’s CR strategy has to make sense for their industry, their business model, and the identity of their individual organization. So rarely does CR look the same at different companies. Moreover, this remains a nascent field, making it a little early declare any practice “best”.
Read More...

Leveraging Deficits: How the Best Corporate Citizens drove more effective cross-sector collaboration during the Great Recession

In last week's blog post, I pointed to the emergence of a "renaissance" in how companies, NGOs, and governments are collaborating to tackle some of our toughest challenges. This week I'm going to look in-depth at the specific new models and practices we're seeing emerge. 
 
Throughout 2011 we looked for successful practices in cross-sector collaboration by examining commitments made as part of the annual COMMIT!Campaign and by talking with CR Magazines Best Corporate Citizens. There were stark differences in the way these organizations engage with NGOs and governments as compared with most companies and donors. The best:
Read More...

The Campaign to Change the World

We call it the COMMIT!Campaign because it does exactly that: it calls on organizations to make commitments that will change the world. But people often ask exactly how does it work? Sometimes, others see you more clearly than you see yourself… 
 
"Oh! I get it. It's like Match.com for corporates and causes."
 
"Makes perfect sense. Nothing major gets done in government without a deadline and a press conference. Why would corporate responsibility be any different?" 
 
These two quotes perfectly sum up the essence of the COMMIT!Campaign and Forum. Earlier this year, over 600 people gathered in New York City at the COMMIT!Forum, a place the GRI's Ernst Ligteringen called, "...full of ideas, full of commitment."  The Forum called upon people to come together to make commitments to change the world. The 2012 Campaign and Forum picks up exactly where the Forum left off.
Read More...

Is Sustainability Analogous to Economics?

At Green Gov 2011 this morning I facilitated a lively panel that included discussion of what is  sustainability and what is the role of the sustainability profession. Ira Feldman (Greentrack Strategies), Terry Yosie (World Environment Center) and Valerie Patrick (Bayer Corporation) were our panelists and came with a rich set of views and experience.

The discussion of what is sustainability was broad and philosophical using terms like ‘systems thinking’ and ‘form of art’. But many people in the room (myself included) had sustainability jobs, with specific job descriptions and objectives.  So what can we compare that to?

Read More...

Understanding the Value of Corporate Responsibility

Susan Pullin, CSC Vice President of Corporate Responsibility, writes that

There are many opinions about the real value to a company of corporate responsibility (CR). Aman Singh recently wrote for Forbes about these contrary opinions and posed the question: “Are we fighting over semantics or strategy?” She went on to consider how stakeholders often view CR. Is it perceived as something that is disconnected from markets, profits and capitalism itself? Is it typically misinterpreted as a cost, with some seeing CR as little more than “giving away money and adopting the latest cause of activists”?

As we look at this debate, one point is clear:  if CR is perceived anything but a contributor to top-line growth, then stakeholder opinions will be negative and the value of CR is misunderstood.

Read More...

This Easter God Calls You to Live Sustainably

 Posted April 23, 2011

Man as dominator.

Man as animal.

Man as parasite.

Man as steward.  


Four visions of humanity's relationship to nature. Which one you subscribe to has a lot to do with what you think God said to Adam in the Garden of Eden.  In Chapter One of the Book of Genesis, God says to Adam, "Be fruitful, and multiply, and replenish the earth, and subdue it: and have dominion over the fish of the sea, and over the fowl of the air, and over every living thing that moveth upon the earth."

Read More...

Shifting the burden of proof

 Posted Mar 19, 2011

Don't rush off to build that business case just yet.  CEOs and CFOs that say, "prove the business case first," fail the test of intellectual honesty.  Moreover, Best-in-Class responsibility programs start with a commitment to doing the right thing first and then figuring out how to earn a return on responsibilty.  Don't get sucked into the intellectual bullying.  It's time to shift the burden of proof:  commit to doing the right thing and then figure out how to do it in a way that earns an ROI.  

 

 

Read More...

Ethical Dilemma #3: Painting Over Problems - A Truth vs. Loyalty Dilemma

Posted November 16, 2010

In this third installment of our Ethical Dilemmas Series, Kevin Moss puts forward a Truth vs. Loyalty dilemma.  As a Corporate Responsibility professional, do you have to act when your company behaves in an unethical manner?  Other professions have positive obligations.  Should CROs?

Help us test our draft Ethics Code by playing out this scenario in your own mind and giving us your feedback.  At CRO Summit we had some great live-fire exercises.  Share how you'd resolve this dilemma and how the Ethics Code helped (or didn't).

 

Read More...
Copyright © 2006-2010 CRO Corp, LLC. All rights reserved.