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March 17, 2012
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Do Corporate Responsibility “Best Practices” Really Exist?

In short, no. 
 
Although there are a growing number of examples of “successful practices”. More often than not, companies are still sorting out what CR really means for them. While companies have an important role to play in tackling some of our most pressing challenges, each company’s CR strategy has to make sense for their industry, their business model, and the identity of their individual organization. So rarely does CR look the same at different companies. Moreover, this remains a nascent field, making it a little early declare any practice “best”.
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Showcasing Supply Chains

A few years ago, Nike paid the price for the bad labor and human rights practices of its suppliers.  Now it's Apple's turn in the penalty box.

 
In stark contrast, McDonald’s has put its suppliers front-and-center in a series of heartwarming new ads.  McDonald’s put faces, names, and voices to these folks.  Frank Martinez, potato supplier.  Dirk Giannini, lettuce supplier.  Steve Fogelsong, beef supplier.
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Poking Holes in the Corporate Responsibility Curriculum

In preparation for our upcoming webinar on June 1st on “Building the Corporate Responsibility Profession,” (FREE WEBINAR -- register today!) I met with Nancy Beer Tobin from the Executive Education Department at Georgetown University's McDonough Business School.  She asked me to point out the holes in the Corporate Responsibility (CR) curriculum. Universities, trade associations, and training organizations have jumped into the CR education space giving us a rich panoply of information, but does it really fulfill on the potential: equipping companies to not just comply with society's mandates but actually lead?
 

Our June 1st webinar will explore these issues in-depth from multiple perspectives:  the CR practitioner’s (thanks to Kevin Moss of BT and Susan Seutter of Cisco), the CR educator’s (via Nancy Beer Tobin and Georgetown), the up-and-coming CR professional (through Ryan Whisnant, Director of Sustainability for SunGard & 2009 EDF Climate Corps Alumnus), and the media’s (from Vault.com’s Aman Singh).  But as a preview, here are my perspectives on Nancy’s question.  The short answer is no.  The longer answer: the potential exists, but needs refining.

I see five holes that need filling:

 
1.     Embedding CR into the core leadership curriculum
2.     Finance for non-finance majors
3.     Responsibility for non-responsibility majors
4.     Responsibility communications skills
5.     An organized body of knowledge and development path
 
Let's take these one at a time...
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This Easter God Calls You to Live Sustainably

 Posted April 23, 2011

Man as dominator.

Man as animal.

Man as parasite.

Man as steward.  


Four visions of humanity's relationship to nature. Which one you subscribe to has a lot to do with what you think God said to Adam in the Garden of Eden.  In Chapter One of the Book of Genesis, God says to Adam, "Be fruitful, and multiply, and replenish the earth, and subdue it: and have dominion over the fish of the sea, and over the fowl of the air, and over every living thing that moveth upon the earth."

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Get Real: The Facts on What Works in Corporate Responsibility

This year I jumped on the Corporate Responsibility cocktail circuit. I've attended literally a dozen events this year already and at every one, I eventually end up in the same conversation: cornered by a pundit opining on what companies should do.

Don't get me wrong. Many of these people not only have good intentions, they often have very good ideas. But here's what they don't have: responsibility. They're not in the chair with the actual responsibility for delivering on these programs. I used to be a consultant -- and I'm married to one -- so I know that consultants can offer a lot. But I also know, that companies can learn a lot from each other.

That's why, in cooperation with NYSE Euronext, we started the CR Best Practices Survey last year and why we continue it this year. Last year we had a terrific response rate, with over 650 companies responding. We want to beat that this year and produce the most comprehensive survey of actual successful practices; what's really working in live operations at real companies.

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Doing Good Does NOT Make you Responsible

Posted June 8, 2010
 

Why does no one trust BP CEO Tony Hayward?  No one trusts Tony Hayward because he and BP have not made -- never made -- the conscious decision to be responsible and every action they take continues to demonstrate their lack of responsibility.  Take their continued reluctance to be transparent.  They show zero interest in measuring or disclosing the true amount of oil coming out of that well.  They release information on their repair operations on a "need to know basis."

No amount of "make good" -- in fact no amount of doing good -- can make up for a fundamental lack of character.  BE transparent Tony.  BE Accountable Tony.  BE Responsible Tony.  Then you can try to earn back our trust.

 

 

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Busting the Myth: Corporate Responsibility is NOT a New Phenomenon

Posted: June 7, 2010

Left to themselves companies -- particularly big businesses -- have always been and always will be nothing but profit-pursuing machines, blindly chasing their bottom lines without concern for society.  Thank God for the corporate responsibility movement and the new laws coming down.  These will finally force business to think about more than the bottom line and care about society.

False.  False, and... False.

 
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When the Angel of Death comes knocking we need Moses, not Pharaoh

The unmitigated, seemingly unstoppable horror that is the Gulf Oil Spill forms a collective challenge that must become our defining purpose. The model for dealing with this crisis is less Watergate and more Mandela's Truth & Reconciliation process used in South Africa after the end of Apartheid, forgoing recrimination without forgoing justice, so that our best can go to work.

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Government Contracting: A Practical Way Forward on Climate Change & Corporate Responsibility

Posted May 26th, 2010

After a bruising health care battle, financial reform still hanging in the balance, a still-struggling economy, and (oh yeah!) mid-term elections around the corner how can the Obama Administration make progress on climate change and corporate responsibility?  The same way government has pushed forward on lots of other social change programs: use the power of the purse.

 
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Where do we go from here? Looking at the BP Oil Spill from the viewpoint of the CR profession.

Posted:  May 21, 2010
 
As a society and as a profession where do we go from here?  Do we neeed more laws and regulations or do we need a greater force of will and determination to hold our companies and ourselves to a higher standard?  We can't comply our way to greatness.  When compliance becomes the goal, no one takes responsibility.  When compliance becomes the goal, no one goes above and beyond. 
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