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Why does no one trust BP CEO Tony Hayward?  No one trusts Tony Hayward because he and BP have not made -- never made -- the conscious decision to be responsible and every action they take continues to demonstrate their lack of responsibility.  Take their continued reluctance to be transparent.  They show zero interest in measuring or disclosing the true amount of oil coming out of that well.  They release information on their repair operations on a "need to know basis."

No amount of "make good" -- in fact no amount of doing good -- can make up for a fundamental lack of character.  BE transparent Tony.  BE Accountable Tony.  BE Responsible Tony.  Then you can try to earn back our trust.