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Shifting the burden of proof
Submitted by RCrespin on Sat, 2011-03-19 04:05.Posted Mar 19, 2011
| Don't rush off to build that business case just yet. CEOs and CFOs that say, "prove the business case first," fail the test of intellectual honesty. Moreover, Best-in-Class responsibility programs start with a commitment to doing the right thing first and then figuring out how to earn a return on responsibilty. Don't get sucked into the intellectual bullying. It's time to shift the burden of proof: commit to doing the right thing and then figure out how to do it in a way that earns an ROI. |